Prince Resort at the Cherry Grove Pier


Strand Capital Partners

location & year

Myrtle Beach, SC , 2007

project size

Phase 1 - 160 units, 422,724 SF, $35,000,000, completed 2006
Phase 2 - 97 units, 129,620 SF, $20,000,000, completed 2006
Phase 3 - 170 units, 353,961 SF, to be constructed

project cost

$55 Million (built)

project category


in association with

associations not available

The Prince Resort is a three phase project that will upon completion include three high rise condo/hotel towers and a parking garage. The complex will house a restaurant and bar, gift shop, realtor office, guest office center, workout facility, meeting rooms, six pools, all of the hotels infrastructure, public access, a new street, and a remodeled pier. The 985 foot fishing pier has been a focal point for the Cherry Grove section of North Myrtle Beach for decades. The Prince family purchased the pier in the 1960s and has since provided adjacent resort accommodations. The Prince Resort is the culmination of the family